Building Your Business Online

How your email addressing can promote your business

Email is the most popular Internet application. And email use is growing at a phenomenal rate. Customers and suppliers are using it more and more to replace existing business communications like phone calls and faxes.

Using your own Domain Name in your email addressing can help turn your email messages into a marketing tool for your business. If you are unfamiliar with Domain Names, read our article The Benefits of having Your Own Domain Name.

Check if your Domain Name is available.

Simple to find, remember, and use

By using an email service that bases your email addresses on your domain name instead of your ISP's, you gain freedom to use simple, memorable addresses like:

• sales@yourbiz.com.au
• John.Smith@yourbiz.com.au

Using these simple addresses shows people you cares about making your business accessible and easy to deal with.

Free advertising

Every time you send Domain email you are advertising your brand or business name and strengthening your brand amongst those who receive your message. As email use grows, so does your promotion of your name.

You can use separate email addresses for each staff member or even set up separate addresses for your different functions (even if each function is performed by you!).

Things like:

• Sales@mybiz.com.au
• Accounts@mybiz.com.au
• feedback@mybiz.com.au
• customerservice@mybiz.com.au
• orders@mybiz.com.au
• reservations@mybiz.com.au